Introduction:
Are you a new blogger looking for ways to grow your blog? If so, you’re in luck! One of the most effective (and underutilized) tools for growing a blog is Pinterest. Here’s everything you need to know about using Pinterest to grow your blog.
How Does Pinterest Work?
First, let’s take a step back and answer the question: how does Pinterest work? In short, people use Pinterest to “pin” images from around the web onto virtual boards. These boards can be organized by theme (e.g., recipes, fashion, DIY projects, etc.) or anything else the user chooses.
When someone stumbles across a Pin they like, they have the option of “re-pinning” it to one of their own boards or sharing it with their followers. Each time an image is re-pinned, it has the potential to reach a whole new group of people. And that’s where bloggers come in…
Why Pinterest is Effective for Growing a Blog
Now that we understand how Pinterest works, let’s talk about why it’s such an effective tool for growing a blog. Essentially, every time you share a new blog post on Pinterest, you’re increasing its chances of being seen by thousands (or even millions!) of people.
Moreover, unlike other social media platforms (e.g., Facebook and Twitter), the content you share on Pinterest has a longer shelf-life. That means your pins will continue to drive traffic to your site long after you’ve hit “publish.”
How to Use Pinterest to Grow Your Blog
Now that we know all about Pinterest and why it’s so effective for growing a blog, let’s go over some practical tips for using it:
1. Create compelling pins: The first step is creating pins that are eye-catching and relevant to your target audience. Canva is a great (and free!) online tool that makes it easy to create professional-looking pins even if you don’t have any design experience.
2. Join relevant group boards: Group boards are shared Boards where multiple users can contribute Pins. Joining relevant group boards is a great way to increase the reach of your pins and get more eyes on your content. You can find group boards to join by doing a simple Google search or checking out Board Booster.
3. Utilize keywords: Just like with SEO, utilizing keywords on Pinterest is crucial if you want your content to be seen by as many people as possible. When creating pins and writing descriptions, be sure to include relevant keywords so that users can easily find your content when searching on Pinterest.
4. Schedule your pins: One last tip for using Pinterest effectively is to schedule your pins in advance using a platform like Tailwind or Buffer. This will help ensure that your pins are being seen by users even when you’re not actively engaged on the platform.
Conclusion:
Pinterest is often overlooked as a tool for growing a blog but make no mistake—it’s one of the most effective tools out there! By utilizing some simple best practices like creating compelling pins, joining relevant group boards, utilizing keywords, and scheduling pins in advance, you can use increases traffic to your site and grow your blog quickly and easily!
